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Brand Manual

What is it?

Concep’s Brand Manual defines the NAD and the personality of your pharmacy providing a 360º vision of the business.

Benefits

  • Personality. More than your identity; demonstrate your essence.
  • Differentiation. Bring added value to the product and service.
  • Reputation. Be emotionally present.
  • Emotion. Create a real and enduring connection with the user.
  • Confidence To give a message that is closer to the kind of client.
  • Dialogue. Communicate while knowing the client’s opinion.
  • Experience. Create an enduring impression.
  • Recognition. Going further than is the norm.
IncludesMIV/DNIBrand Manual/DNA
Brand analysis
Brand strategy
Brand definition and values
Naming
Claim
Logo
Colours and philosophy
Brand proportions
Logo compliance
Communication tone
Social networks, webpage, advertising
Point of sale communication
Loyalty, campaigns
Graphic support
Photos
Patterns
Iconography
Space
Stationary

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